"We're in a price war and a beauty contest," says Tony Vehon, broker and owner of Weichert Realtors — Lake Realty in Gold Canyon, Ariz. "Every home has to be priced right and look perfect. After that, a special incentive might drive traffic, especially if you offer something that grabs attention, something a little beyond the norm."Home sellers in markets around the country these days are sometimes eager enough to get their property sold that they will offer buyers a BMW, a personal watercraft or even a pet to sweeten the deal. Real-estate agents say that while these enticements create buzz, buyers today are more attracted by the right asking price than a gimmick.
Vehon says one of his agents worked with a seller of a high-end house in a vacation-home area.
O'Koniewski says that besides having a home priced to sell and perfectly staged, cash is usually the most effective seller incentive.
O'Koniewski says sellers need to realize that, "no amount of marketing will make a dent if the price is not right. If you are not competitive on the price, you cannot sell your house."